VOLUME 10 ISSUE 4 2021 

 

1.        A CRITICAL ANALYSIS OF ANTI CORONA LAWS IN INDIA AND ITS EFFICACY  

           Dr. Amit Singh and Prasoon Trivedi, M.J.P Rohilkhand University, Bareilly UP 

           Page No: 1 - 20

           DOI:16.10089.IR.2021.V10I4.285311.4026

 

2.        Characterisation Of Aluminium Matrix Composites For High Strength Application 

           Daniel Lawrence I, karadiselvam I, Mathanagopal M and Muneeshwaran P, Loyola Institute of Technology, Anna University                       Affiliated

           Page No: 21 - 27

           DOI:16.10089.IR.2021.V10I4.285311.4027

 

3.        ANALYSIS OF THE SOCIO ECONOMIC   INDICATERS   OF POWER LOOM INDUSTRY IN SOMANUR, COIMBATORE - (A                     CASE BASED CLUSTER  APPROACH)  

           Dr. G Jayanthi, Sri Ramakrishna College of Arts & Science, Coimbatore  

           Page No: 28 - 44

           DOI:16.10089.IR.2021.V10I4.285311.4028

 

4.        Impact of Titanium Ceramics On Aluminium Matrix Composite

           Daniel Lawrence I, Lokeshwaran K, Mahamahendra B and Mohan raj N, Loyola Institute of Technology, Anna University Affiliated            Page No: 45 - 50

           DOI:16.10089.IR.2021.V10I4.285311.4029

 

5.        Microfinance and Women's Empowerment in Kishanganj district of Bihar

           Rumi Das, BN Mandal University, Madhepura

           Page No: 51 - 56

           DOI:16.10089.IR.2021.V10I4.285311.4030

 

6.        Relationship between Workplace Spirituality and Organizational Commitment - An analysis based on consolidated review               of literature

           Jyothi J, New Horizon College, Kasturinagar, Bengaluru

           Page No: 57 - 66

           DOI:16.10089.IR.2021.V10I4.285311.4031

 

7.        Effect of Air Pollution on Plant Growth and Pollen Viability 

           B.Gowramma, Veerashaiva College, Bellary 

           Page No: 67 - 74

           DOI:16.10089.IR.2021.V10I4.285311.4032

 

8.        Effect of Coordinative Drills on Performance of Forehand and Backhand Stroke among Tennis Learners

           Arul Ruban. N and Arumugam. S, Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli, Tamilnadu, India 

           Elango. M, The M.D.T. Hindu College, Tirunelveli, Tamilnadu, India

           Page No: 75 - 78

           DOI:16.10089.IR.2021.V10I4.285311.4033

 

9.        Preparation of epoxy/mica and Nano-composites using electrical application in the various mechanical models

           A. Manikandan, M. Aravinth Kumar, A. Devaraj and M. Mohammed rabik, Loyola Institute of Technology, palanchur, Chennai

           Page No: 79 - 90

           DOI:16.10089.IR.2021.V10I4.285311.4034

 

10.      THE STATUS OF WOMEN IN BUCHI EMECHETA’S THE JOYS OF MOTHERHOOD

           Jenifer Pegu, Silapathar College, Silapathar

           Page No: 91 - 101

           DOI:16.10089.IR.2021.V10I4.285311.4035

 

11.      Emotional Intelligence as a forecaster for Professional Success @ Workplace

           Sunitha.S, New Horizon College, New Horizon College

           Page No: 102 - 112

           DOI:16.10089.IR.2021.V10I4.285311.4036

 

12.      Dielectric Relaxation Kinetics in Thermally Stimulated Depolarization of PLLA

           Dr. Devendra Prasad, U P Textile Technology Institute, 11/208, Souterganj, Kanpur, (UP) INDIA  

           Page No: 113 - 119

           DOI:16.10089.IR.2021.V10I4.285311.4037

 

13.      Neuromarketing a emerging tool of marketing: The New Science of Consumer Behavior 

           Sunitha.S, New Horizon College, Bangalore  

           Page No: 120 - 132

           DOI:16.10089.IR.2021.V10I4.285311.4038

 

14.      CONSTITUTIONAL ANALYSIS OF NATIONAL LOCKDOWN 

           Oshin Dixit, Invertis Institute of Law, Invertis University, Bareilly 

           Page No: 133 - 144

           DOI:16.10089.IR.2021.V10I4.285311.4039

 

15.      INDUSTRIAL DEVELOPMENT IN THOOTHUKUDI DISTRICT

           N.VIJAYALAKSHMI, PACHAIYAPPA’S COLLEGE, CHENNAI, TAMIL NADU  

           Page No: 145 - 149

           DOI:16.10089.IR.2021.V10I4.285311.4040

 

16.      A Study on Cultural Diversity across Organization: Challenges and bottleneck faced by HR manager

           Jyothi J, New Horizon College, Kasturinagar 

           Page No: 150 - 157

           DOI:16.10089.IR.2021.V10I4.285311.4041

 

17.      Displacement and Its Consequences in The Alchemist of Paulo Coelho

           P. Arul Jothi, St.John’s College, (Affiliated to Manonmaniam Sundaranar University, Tirunelveli), Palayamkottai

           Dr .B.Beneson Thilagar Christadoss, St.John’s College, Palayamkottai

           Page No: 158 - 165

           DOI:16.10089.IR.2021.V10I4.285311.4042

 

18.      A Book Review of Mo Yan’s LIFE AND DEATH ARE WEARING ME OUT 

           Sarah Helan Sathya. A, The Gandhigram Rural Institute, Tamilnadu, India

           Page No: 166 - 167

           DOI:16.10089.IR.2021.V10I4.285311.4043

 

19.      The Forcing 2-Geodetic Number of a Graph 

           A.Arul Asha, Scott Christian College (Autonomous), Nagercoil, India

           S.Joseph Robin, Scott Christian College (Autonomous), Nagercoil, India, Affiliated to Manonmaniam Sundaranar University,                         Abishekapatti, Tirunelveli, Tamil Nadu, India

           Page No: 168 - 175

           DOI:16.10089.IR.2021.V10I4.285311.4044

 

20.      The Rabha Language: A Structural Analysis 

           Manash Jyoti Nirmalia, Nowgong College (Autonomous)  

           Page No: 176 - 190

           DOI:16.10089.IR.2021.V10I4.285311.4045

 

21.      ANTECEDENTS OF INTENTION TO USE MOBILE COMMERCE APP: AN INDIAN CUSTOMER PERSPECTIVE

           Mahipal and Dr Hina Khan, Janardanrai Nagar Rajasthan Vidyapeeth, (Deemed to be University)

           Page No: 191 - 206

           DOI:16.10089.IR.2021.V10I4.285311.4046

 

22.      Women’s role in Mising Society: an Illumination

           Rahul Kuli, Suren Das College, Hajo 

           Page No: 207 - 214

           DOI:16.10089.IR.2021.V10I4.285311.4047

 

23.      An Economic Analysis of Production Cost and Price Spread of Tomato in Krishnagiri District of Tamil Nadu 

           S. Santhakumar and S. Ravichandran, Annamalai University, Chidambaram, Tamil Nadu

           Page No: 215 - 224

           DOI:16.10089.IR.2021.V10I4.285311.4048

 

24.      India’s New Education Policy 2020 - Implications on Higher Education  

           V.Kalpana, New Horizon College, Kasturinagar, Bangalore, Karnataka, India

           Page No: 225 - 229

           DOI:16.10089.IR.2021.V10I4.285311.4049

 

25.      A STUDY ON IMPACT OF DECEPTIVE ADVERTISEMENT ON CONSUMER BUYING DECISION PROCESS  

           Nagalakshmi G S, New Horizon College, Kasturinagar, Bangalore, Karnataka, India

           Page No: 230 - 237

           DOI:16.10089.IR.2021.V10I4.285311.4050

 

26.      POST COVID ERA IMPACT ON MUTUAL FUNDS IN INDIA  

           ARUNA R. SHET, New Horizon College, Kasturinagar, Bangalore, Karnataka, India

           Page No: 238 - 244

           DOI:16.10089.IR.2021.V10I4.285311.4051

 

27.      FAULT ASSESMENTS OF QUALITY BASED SPOT WELDING TECHNOLOGY 

           VIJAY KUMAR and MOHD NEHAL AKHTAR, AZAD INSTITUTE OF ENGINEERING AND TECHNOLOGY, LUCKNOW

           Page No: 245 - 255

           DOI:16.10089.IR.2021.V10I4.285311.4052

 

28.      CUTTING FLOW OF FAST SPEED MACHINING OF LEAN RIBBED STRUCTURE

           NEERAJ KUMAR GAUTAM and ANIL KUMAR ARIYA, AZAD INSTITUTE OF ENGINEERING AND TECHNOLOGY, LUCKNOW

           Page No: 256 - 269

           DOI:16.10089.IR.2021.V10I4.285311.4053

 

29.      A STUDY ABOUT JOB STRESS AND JOB SATISFACTION FACED BY IT EMPLOYEES IN THEIR WORKPLACE 

           Dr. Prince Paul Antony and V. Gokulakrishnan, Sri Ramakrishna college of Arts and Science

           Page No: 270 - 279

           DOI:16.10089.IR.2021.V10I4.285311.4054

 

30.      IMPACT OF E-COMMERCE ON ONLINE SHOPPING AMONG CONSUMERS (WITH REFERANCE TO COIMBATORE CITY) 

           Dr.A.Vini Infanta and Sivaggami Sundaram CT, Sri Ramakrishna College of Arts and Science, Coimbatore

           Page No: 280 - 289

           DOI:16.10089.IR.2021.V10I4.285311.4055

 

31.      IOT BASED FUEL STATION MONITORING 

           K.KARTHIKEYAN, J.Menaka, M.Sandhiya and L.Swetha, M.A.M.SCHOOL OF ENGINEERING, Siruganur, Trichy 

           Page No: 290 - 295

           DOI:16.10089.IR.2021.V10I4.285311.4056

 

32.      A STUDY ON THE EFFECT OF ADVERTISING ON CONSUMER ACCEPTABILITY OF AMWAY PRODUCTS IN COIMBATORE                 CITY

           M. VADIVEL and R. RAJASHREE, SRI RAMAKRISHNA COLLEGE OF ARTS AND SCIENCE 

           Page No: 296 - 303

           DOI:16.10089.IR.2021.V10I4.285311.4057

 

33.      A STUDY ON CONSUMERS SATISFACTION TOWARDS ORGANIC FARM PRODUCTS WITH SPECIAL REFERENCE 
           TO COIMBATORE DISTRICT 

           M.VADIVEL and PAVITHRA.C. R, Sri Ramakrishna College Of Arts And Science, Coimbatore

           Page No: 304 - 313

           DOI:16.10089.IR.2021.V10I4.285311.4058

 

34.      A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS GOLD JEWELLERY WITH SPECIAL REFERENCE             TO TAMILNADU

           M. VADIVEL and S. NANDHIKA, Sri Ramakrishna College of arts and science, Coimbatore

           Page No: 314 - 322

           DOI:16.10089.IR.2021.V10I4.285311.4059

 

35.      A STUDY ON OWNER’S BUYING BEHAVIOUR OF MOTOR CAR IN COIMBATOE CITY 

           M. Vadivel and R. Abarna, Sri Ramakrishna college of Arts and Science

           Page No: 323 - 333

           DOI:16.10089.IR.2021.V10I4.285311.4060

 

36.      INVESTORS PREFERNCE TOWARDS INVESTING IN PRIVATE SECTOR MUTUAL FUNDS WITH REFERNCE TO                                   COIMBATORE CITY 

           M. Vadivel and N. S. Logesh, Sri Ramakrishna College of Arts and Science, Coimbatore

           Page No: 334 - 345

           DOI:16.10089.IR.2021.V10I4.285311.4061

 

37.      Problems Relating to Cybercrime Investigation  

           V. Sivasankari, Govt. Law College, Coimbatore, Tamil Nadu, India.  

           Page No: 346 - 354

           DOI:16.10089.IR.2021.V10I4.285311.4062