VOLUME 10 ISSUE 5 2021 

 

1.        Characterisation Of Copper Metal Matrix Reinforced With TiN Composite 

           Daniel Lawrence I, Aravind C, Flavin Roy S and Francis Abilash J, Loyola Institute of Technology 

           Page No: 1 - 6

           DOI:16.10089.IR.2021.V10I5.285311.4066

 

2.        A study on importance of digital marketing to create brand image and loyalty during this Pandemic COVID 19 

           Nagalakshmi G S, New Horizon College, Kasturinagar, Bangalore

           Page No: 7 - 12

           DOI:16.10089.IR.2021.V10I5.285311.4067

 

3.        A STUDY ON CONSUMER PERCEPTION TOWARDS DIGITAL PAYMENT MODE WITH REFERENCE TO COIMBATORE 

           M.Vadivel and D. Sowmiya, Sri Ramakrishna College of arts and science 

           Page No: 13 - 22

           DOI:16.10089.IR.2021.V10I5.285311.4068

 

4.        KEY DRIVERS OF EMPLOYEE ENGAGEMENT IN THE WORKPLACE

           ARUNA R. SHET, NEW HORIZON COLLEGE, KASTURINAGAR 

           Page No: 23 - 28

           DOI:16.10089.IR.2021.V10I5.285311.4069

 

5.        Smart Sewage Water System Using GSM Enabled Sensor 

           M.Suba Pradha, A.Balaji, M. Deepak and M.E.Mohamed Fahees, M.A.M School of Engineering, Trichy

           Page No: 29 - 34

           DOI:16.10089.IR.2021.V10I5.285311.4070

 

6.        Direct Learning to Digital Learning - The Transition  

           V.Kalpana, New Horizon College, Kasturinagar, Bangalore, Karnataka, India 

           Page No: 35 - 41

           DOI:16.10089.IR.2021.V10I5.285311.4071

 

7.        A Study on online marketing post covid Black Friday sales in India with reference to Amazon 

           SINDU AKILESH, NEW HORIZON COLLEGE KASTURINAGAR 

           Page No: 42 - 49

           DOI:16.10089.IR.2021.V10I5.285311.4072

 

8.        Intelligent Remainder Medicine Pill Box using IOT

           Abdur Rahman.N, Sumathi.K, Gunavathi.A and Kasthuri.S, MAM School of Engineering, Tamil Nadu, India

           Page No: 50 - 53

           DOI:16.10089.IR.2021.V10I5.285311.4073

 

9.        The Impact of Authority, Talent Management, Organizational Culture and Organizational Support on Representative                           Engagement 

           SINDU AKILESH, NEW HORIZON COLLEGE KASTURINAGAR 

           Page No: 54 - 60

           DOI:16.10089.IR.2021.V10I5.285311.4074

 

10.      A Study on Gratification Level of Welfare Facilities for Employees in Textile Industry

           Dr. W Saranya and V Jaya Vijayan, Sri Ramakrishna College of Arts and Science

           Page No: 61 - 68

           DOI:16.10089.IR.2021.V10I5.285311.4075

 

11.      SMART AEROGEL: AIR INTO DRINKING WATER 

           PIYUSHKUMAR VASUDEVBHAI UPADHYAY, Shri R.P.Arts, K.B.Commerce And Smt.B.C.J.Science College. Khambhat, Gujarat,               India 

           Page No: 69 - 70

           DOI:16.10089.IR.2021.V10I5.285311.4076

 

12.      CONSUMER PERCEPTION TOWARDS CERAMIC PRODUCTS

           Dr. Prince Paul Antony and Srinisha V, Sri Ramakrishna college of Arts and Science 

           Page No: 71 - 81

           DOI:16.10089.IR.2021.V10I5.285311.4077

 

13.      AWARENESS AND USAGE OF PAYMENT BANKS AMONG COLLEGE STUDENTS IN COIMBATORE CITY

           M. Vadivel and R. Bharathy, Sri Ramakrishna College of Arts and Science

           Page No: 82 - 92

           DOI:16.10089.IR.2021.V10I5.285311.4078

 

14.      A STUDY ON CONSUMER SATISFACTION TOWARDS SERVICE QUALITY OF INDIAN OIL 

           Dr.A.ViniInfanta and Yogesh Prabhu. V, Sri Ramakrishna College of Arts and Science, Coimbatore

           Page No: 93 - 103

           DOI:16.10089.IR.2021.V10I5.285311.4079

 

15.      A STUDY ON STUDENT PERCEPTION ABOUT ONLINE MEETING APPS AMONG SCHOOL AND COLLEGE STUDENTS WITH 
           REFERENCE TO COIMBATORE CITY

           Dr.W.Saranya and M. Ragul, Sri Ramakrishna College of arts and Science 

           Page No: 104 - 115

           DOI:16.10089.IR.2021.V10I5.285311.4080

 

16.      FINANCIAL STATEMENT ANALYSIS OF INDIGO AND AIR ASIA LTD

           Dr.W.Saranya and V.Sandeep, Sri Ramakrishna College of arts and Science 

           Page No: 116 - 126

           DOI:16.10089.IR.2021.V10I5.285311.4081

 

17.      EMPIRICAL STUDY OF FINANCIAL LITERACY AMONG DIFFERENT ECONOMIC CLASSES IN COIMBATORE CITY 

           DR.R.SRIDEVI and KEERTHIVASAN.B, SRI RAMAKRISHAN COLLEGE OF ARTS AND SCIENCE, COIMBATORE

           Page No: 127 - 145

           DOI:16.10089.IR.2021.V10I5.285311.4082

 

18.      PERCEPTION TOWARDS FERTILITY CENTER  

           DR. Prince Paul Antony and Bhavya R, Sri Ramakrishna College of Arts and Science 

           Page No: 146 - 154

           DOI:16.10089.IR.2021.V10I5.285311.4083

 

19.      CONSUMER PREFERENCE TOWARDS HOTEL INDUSTRY IN COIMBATORE

           Dr. R. Sridevi and J. Maneesh Kumar, Sri Ramakrishna College of Arts and Science

           Page No: 155 - 164

           DOI:16.10089.IR.2021.V10I5.285311.4084

 

20.      A STUDY ON CONSUMER AWARENESS TOWARDS E - VEHICLES 

           Dr. Prince Paul Antony and M. Divyabalan, Sri Ramakrishna college of Arts and Science

           Page No: 165 - 176

           DOI:16.10089.IR.2021.V10I5.285311.4085

 

21.      INFLUENCE OF GLOBALISATION IN SOCIAL LIFE OF THE MISING COMMUNITY: WITH SPECIAL REFERENCE TO MISING 
           COMMUNITY OF ASSAM 

           RISESWAR PAYENG, DDR College Chabua, Dibrugarh, India

           Page No: 177 - 181

           DOI:16.10089.IR.2021.V10I5.285311.4086

 

22.      A STUDY ON CUSTOMER PREFERENCE TOWARDS OPPO SMART PHONES WITH SPECIAL REFERENCE TO DINDIGUL 

           M.Vadivel and ROSHAN JL, Sri Ramakrishna College of arts and science, Coimbatore 

           Page No: 182 - 192

           DOI:16.10089.IR.2021.V10I5.285311.4087

 

23.      A STUDY ON CONSUMER SATISFACTION TOWARDS AIRTEL BROADBAND SERVICES IN COIMBATORE  

           Dr.R.SRIDEVI and S.ASWIN, Sri Ramakrishna College of Arts and Science, Coimbatore

           Page No: 193 - 206

           DOI:16.10089.IR.2021.V10I5.285311.4088

 

24.      A STUDY ON CONSUMER INTENTION ON PURCHASING ONLINE DURING PANDEMIC

           M.Vadivel and SP.Vivedha, Sri Ramakrishna College of Arts and Science, Coimbatore 

           Page No: 207 - 223

           DOI:16.10089.IR.2021.V10I5.285311.4089

 

25.      A Study On Customer Satisfaction Towards Sony Products In - With Special Reference To Coimbatore City

           M. Vadivel and S. Priyadharshini, Sri Ramakrishna College of Arts and Science, Coimbatore 

           Page No: 224 - 232

           DOI:16.10089.IR.2021.V10I5.285311.4090

 

26.      Diasporic Consciousness in Amitav Ghosh’s Sea of Poppies 

           A. Kishore and Dr.K.S.  Antonysamy, Loyola College, Chennai

           Page No: 233 - 239

           DOI:16.10089.IR.2021.V10I5.285311.4091

 

27.      Imagery and the Poetic Tradition

           Dr Parneet Jaggi, Dr. B. R. Ambedkar Government College, Sri Ganganagar, Rajasthan, India 

           Page No: 240 - 246

           DOI:16.10089.IR.2021.V10I5.285311.4092