VOLUME 10 ISSUE 5 2021 

 

1.        Characterisation Of Copper Metal Matrix Reinforced With TiN Composite 

           Daniel Lawrence I, Aravind C, Flavin Roy S and Francis Abilash J, Loyola Institute of Technology 

           Page No: 1 - 6

           DOI:16.10089.IR.2021.V10I5.285311.4066

 

2.        A study on importance of digital marketing to create brand image and loyalty during this Pandemic COVID 19 

           Nagalakshmi G S, New Horizon College, Kasturinagar, Bangalore

           Page No: 7 - 12

           DOI:16.10089.IR.2021.V10I5.285311.4067

 

3.        A STUDY ON CONSUMER PERCEPTION TOWARDS DIGITAL PAYMENT MODE WITH REFERENCE TO COIMBATORE 

           M.Vadivel and D. Sowmiya, Sri Ramakrishna College of arts and science 

           Page No: 13 - 22

           DOI:16.10089.IR.2021.V10I5.285311.4068

 

4.        KEY DRIVERS OF EMPLOYEE ENGAGEMENT IN THE WORKPLACE

           ARUNA R. SHET, NEW HORIZON COLLEGE, KASTURINAGAR 

           Page No: 23 - 28

           DOI:16.10089.IR.2021.V10I5.285311.4069

 

5.        Smart Sewage Water System Using GSM Enabled Sensor 

           M.Suba Pradha, A.Balaji, M. Deepak and M.E.Mohamed Fahees, M.A.M School of Engineering, Trichy

           Page No: 29 - 34

           DOI:16.10089.IR.2021.V10I5.285311.4070

 

6.        Direct Learning to Digital Learning - The Transition  

           V.Kalpana, New Horizon College, Kasturinagar, Bangalore, Karnataka, India 

           Page No: 35 - 41

           DOI:16.10089.IR.2021.V10I5.285311.4071

 

7.        A Study on online marketing post covid Black Friday sales in India with reference to Amazon 

           SINDU AKILESH, NEW HORIZON COLLEGE KASTURINAGAR 

           Page No: 42 - 49

           DOI:16.10089.IR.2021.V10I5.285311.4072

 

8.        Intelligent Remainder Medicine Pill Box using IOT

           Abdur Rahman.N, Sumathi.K, Gunavathi.A and Kasthuri.S, MAM School of Engineering, Tamil Nadu, India

           Page No: 50 - 53

           DOI:16.10089.IR.2021.V10I5.285311.4073

 

9.        The Impact of Authority, Talent Management, Organizational Culture and Organizational Support on Representative                           Engagement 

           SINDU AKILESH, NEW HORIZON COLLEGE KASTURINAGAR 

           Page No: 54 - 60

           DOI:16.10089.IR.2021.V10I5.285311.4074

 

10.      A Study on Gratification Level of Welfare Facilities for Employees in Textile Industry

           Dr. W Saranya and V Jaya Vijayan, Sri Ramakrishna College of Arts and Science

           Page No: 61 - 68

           DOI:16.10089.IR.2021.V10I5.285311.4075

 

11.      SMART AEROGEL: AIR INTO DRINKING WATER 

           PIYUSHKUMAR VASUDEVBHAI UPADHYAY, Shri R.P.Arts, K.B.Commerce And Smt.B.C.J.Science College. Khambhat, Gujarat,               India 

           Page No: 69 - 70

           DOI:16.10089.IR.2021.V10I5.285311.4076

 

12.      CONSUMER PERCEPTION TOWARDS CERAMIC PRODUCTS

           Dr. Prince Paul Antony and Srinisha V, Sri Ramakrishna college of Arts and Science 

           Page No: 71 - 81

           DOI:16.10089.IR.2021.V10I5.285311.4077

 

13.      AWARENESS AND USAGE OF PAYMENT BANKS AMONG COLLEGE STUDENTS IN COIMBATORE CITY

           M. Vadivel and R. Bharathy, Sri Ramakrishna College of Arts and Science

           Page No: 82 - 92

           DOI:16.10089.IR.2021.V10I5.285311.4078

 

14.      A STUDY ON CONSUMER SATISFACTION TOWARDS SERVICE QUALITY OF INDIAN OIL 

           Dr.A.ViniInfanta and Yogesh Prabhu. V, Sri Ramakrishna College of Arts and Science, Coimbatore

           Page No: 93 - 103

           DOI:16.10089.IR.2021.V10I5.285311.4079

 

15.      A STUDY ON STUDENT PERCEPTION ABOUT ONLINE MEETING APPS AMONG SCHOOL AND COLLEGE STUDENTS WITH 
           REFERENCE TO COIMBATORE CITY

           Dr.W.Saranya and M. Ragul, Sri Ramakrishna College of arts and Science 

           Page No: 104 - 115

           DOI:16.10089.IR.2021.V10I5.285311.4080

 

16.      FINANCIAL STATEMENT ANALYSIS OF INDIGO AND AIR ASIA LTD

           Dr.W.Saranya and V.Sandeep, Sri Ramakrishna College of arts and Science 

           Page No: 116 - 126

           DOI:16.10089.IR.2021.V10I5.285311.4081

 

17.      EMPIRICAL STUDY OF FINANCIAL LITERACY AMONG DIFFERENT ECONOMIC CLASSES IN COIMBATORE CITY 

           DR.R.SRIDEVI and KEERTHIVASAN.B, SRI RAMAKRISHAN COLLEGE OF ARTS AND SCIENCE, COIMBATORE

           Page No: 127 - 145

           DOI:16.10089.IR.2021.V10I5.285311.4082

 

18.      PERCEPTION TOWARDS FERTILITY CENTER  

           DR. Prince Paul Antony and Bhavya R, Sri Ramakrishna College of Arts and Science 

           Page No: 146 - 154

           DOI:16.10089.IR.2021.V10I5.285311.4083

 

19.      CONSUMER PREFERENCE TOWARDS HOTEL INDUSTRY IN COIMBATORE

           Dr. R. Sridevi and J. Maneesh Kumar, Sri Ramakrishna College of Arts and Science

           Page No: 155 - 164

           DOI:16.10089.IR.2021.V10I5.285311.4084

 

20.      A STUDY ON CONSUMER AWARENESS TOWARDS E - VEHICLES 

           Dr. Prince Paul Antony and M. Divyabalan, Sri Ramakrishna college of Arts and Science

           Page No: 165 - 176

           DOI:16.10089.IR.2021.V10I5.285311.4085

 

21.      INFLUENCE OF GLOBALISATION IN SOCIAL LIFE OF THE MISING COMMUNITY: WITH SPECIAL REFERENCE TO MISING 
           COMMUNITY OF ASSAM 

           RISESWAR PAYENG, DDR College Chabua, Dibrugarh, India

           Page No: 177 - 181

           DOI:16.10089.IR.2021.V10I5.285311.4086

 

22.      A STUDY ON CUSTOMER PREFERENCE TOWARDS OPPO SMART PHONES WITH SPECIAL REFERENCE TO DINDIGUL 

           M.Vadivel and ROSHAN JL, Sri Ramakrishna College of arts and science, Coimbatore 

           Page No: 182 - 192

           DOI:16.10089.IR.2021.V10I5.285311.4087

 

23.      A STUDY ON CONSUMER SATISFACTION TOWARDS AIRTEL BROADBAND SERVICES IN COIMBATORE  

           Dr.R.SRIDEVI and S.ASWIN, Sri Ramakrishna College of Arts and Science, Coimbatore

           Page No: 193 - 206

           DOI:16.10089.IR.2021.V10I5.285311.4088

 

24.      A STUDY ON CONSUMER INTENTION ON PURCHASING ONLINE DURING PANDEMIC

           M.Vadivel and SP.Vivedha, Sri Ramakrishna College of Arts and Science, Coimbatore 

           Page No: 207 - 223

           DOI:16.10089.IR.2021.V10I5.285311.4089

 

25.      A Study On Customer Satisfaction Towards Sony Products In - With Special Reference To Coimbatore City

           M. Vadivel and S. Priyadharshini, Sri Ramakrishna College of Arts and Science, Coimbatore 

           Page No: 224 - 232

           DOI:16.10089.IR.2021.V10I5.285311.4090

 

26.      Diasporic Consciousness in Amitav Ghosh’s Sea of Poppies 

           A. Kishore and Dr.K.S.  Antonysamy, Loyola College, Chennai

           Page No: 233 - 239

           DOI:16.10089.IR.2021.V10I5.285311.4091

 

27.      Imagery and the Poetic Tradition

           Dr Parneet Jaggi, Dr. B. R. Ambedkar Government College, Sri Ganganagar, Rajasthan, India 

           Page No: 240 - 246

           DOI:16.10089.IR.2021.V10I5.285311.4092

 

28.      A STUDY ON STUDENTS PERCEPTION TOWARDS ONLINE EDUCATION

           Dr. Prince Paul Antony and Stefin Johnson, Sri Ramakrishna college of Arts and Science

           Page No: 247 - 258

           DOI:16.10089.IR.2021.V10I5.285311.4093

 

29.      A study on works tress among women teachers during covid 19 with reference to coimbator

           Dr.W. SARANYA and V. DAYANA MERLIN ROSE, Sri Ramakrishna College of Arts and Science

           Page No: 259 - 264

           DOI:16.10089.IR.2021.V10I5.285311.4094

 

30.      STUDY ON CONSUMER CHOICES BETWEEN ONLINE PURCHASE AND DIRECT PURCHASE DURING COVID-19 PANDEMIC

           M.Vadivel and Varsha.N, Sri Ramakrishna College of Arts and Science, Coimbatore

           Page No: 265 - 276

           DOI:16.10089.IR.2021.V10I5.285311.4095

 

31.      CONSUMER PERCEPTION ON AIRLINES 

           Dr. K. Prince Paul Antony, Sri Ramakrishna college of Arts and Science

           Charles Jayaprakash. S, Sri Ramakrishna College of Arts and Science, Coimbatore

           Page No: 277 - 287

           DOI:16.10089.IR.2021.V10I5.285311.4096

 

32.      CFD ANALYSIS ON U-TYPE PULSE TUBE CRYCOOLER

           Umang A. Patel and Prof. Amarish D Badgujar, Navrachana University

           Page No: 288 - 295

           DOI:16.10089.IR.2021.V10I5.285311.4097

 

33.      CFD Analysis Of A 3D Modeled Inline Pulse Tube Refrigeration System (IPTR) 

           Ishan.R.Shinde and Amarish.D.Badgujar, Navrachana University, Vadodara, Gujarat, India

           Page No: 296 - 309

           DOI:16.10089.IR.2021.V10I5.285311.4098

 

34.      Effects of a Digital Educative Intervention on Creative Abilities of Children through Home-Based Scientific Participatory                   Techniques

           Dr. Shruti Marwaha, C P Vaidhyanath, Ranjita Giri, Vijay Birendra Pratap Singh, Sunil Rambhal, Pankaj Vats and Devang                   Raiththa, Centre for Research in Applied Cognitive Sciences, INDIA   

           Page No: 310 - 321

           DOI:16.10089.IR.2021.V10I5.285311.4099

 

35.      EFFECT OF INTERNET ADVERTISING ON CONSUMER’S PURCHASE DECISION TOWARDS MOBILE PHONES 

           Dr. W. Saranya and S. Aravind, Sri Ramakrishna college of arts and science, Coimbatore  

           Page No: 322 - 335

           DOI:16.10089.IR.2021.V10I5.285311.4100

 

36.      CONSUMER PERCEPTION ON AYURVEDIC COSMETICS IN COIMBATORE CITY 

           Dr. K. Prince Paul Antony, Sri Ramakrishna college of Arts and Science

           Nandalal kaswan .J, Sri Ramakrishna College of Arts and Science, Coimbatore

           Page No: 336 - 347

           DOI:16.10089.IR.2021.V10I5.285311.4101

 

37.      A STUDY ON CUSTOMER’S EXPERIENCE ABOUT ONLINE BANKING FRAUDS  

           Dr.A.Vini Infanta and Divyansh Dugar, Sri Ramakrishna College of Arts and Science, Coimbatore

           Page No: 348 - 359

           DOI:16.10089.IR.2021.V10I5.285311.4102

 

38.      A COMPARATIVE STUDY ON CUSTOMER SATISFACTION TOWARDS AIRTEL & VODAFONE WITH REFERENCE TO THENI   

           M.VADIVEL and V.KARTHIKEYAN, Sri Ramakrishna College of Arts and Science. Coimbatore

           Page No: 360 - 367

           DOI:16.10089.IR.2021.V10I5.285311.4103

 

39.      A STUDY ON PROFITABILITY AND EFFICIENCY OF PRIVATE SECTOR OF LIC IN INDIA WITH SPECIAL REFERENCE TO 
           TAMILNADU  

           M.Vadivel and A.Sowndarya, Sri Ramakrishna College of Arts and Science, Coimbatore

           Page No: 368 - 375

           DOI:16.10089.IR.2021.V10I5.285311.4104

 

40.      THE STUDY OF FACTOR INFLUENCING THE BUYING BEHAVIOR OF CUSTOMER MAMAEARTH PRODUCTS WITH                              REFERENCE TO COIMATORE CITY  

           Dr. P. PIRAKATHEESWARI and A. POORNIMA DEVI, Sri Ramakrishna College of Arts and Science, Coimbatore

           Page No: 376 - 390

           DOI:16.10089.IR.2021.V10I5.285311.4105

 

41.      AN ANALYSIS ON THE IMPACT OF MOCK INTERVIEW TRAINING PROVIDED TO THE MASTER OF BUSINESS                                      ADMINISTRATION COLLEGES IN AND AROUND TIRUCHIRAPPALLI DISTRICT   

           Dr. Michael David Prem Kumar and Allwyn Emmanuel.J, Bishop Heber College, Trichy 

           Page No: 391 - 400

           DOI:16.10089.IR.2021.V10I5.285311.4106

 

42.      AN ANALYSIS ON THE MENTAL HEALTH OF THE SINGLE CHILD IN ADULTHOOD STAGE IN AND AROUND 
           TIRUCHIRAPPALLI DISTRICT

           S. Sathiya and Dr. G. Mettilda Buvaneswari, Cavery college for women, Trichy

           Page No: 401 - 412

           DOI:16.10089.IR.2021.V10I5.285311.4107

 

43.      AN ANALYSIS ON THE PARTICIPATION OF BICYCLE USERS UNDER THE GOVERNMENT SCHEMES IN AND AROUND 
           TIRUCHIRAPPALLI DISTRICT 

           John Vimal R and Dr. Micheal David Prem kumar, Bishop Heber College, Trichy  

           Page No: 413 - 418

           DOI:16.10089.IR.2021.V10I5.285311.4108

 

44.      A STUDY ON OUT OF HOUSEHOLD EXPENDITURE ON DRUGS AND MEDICAL SERVICES IN TAMIL NADU WITH SPECIAL 
           REFERENCE TO THENI DISTRICT TAMIL NADU 

           Shajitha Parvin, Hajee Karutha Rowther Howdia College 

           Page No: 419 - 430

           DOI:16.10089.IR.2021.V10I5.285311.4109

 

45.      A STUDY ON CONSUMER BEHAVIOUR AND SATISFACTION TOWARDS RETAIL DEPARTMENTAL STORES IN                                     COIMBATORE CITY 

           M. VADIVEL and B. ELANGOVAN, Sri Ramakrishna Collage of Arts and Science

           Page No: 431 - 440

           DOI:16.10089.IR.2021.V10I5.285311.4110

 

46.      The Impact of Online Advertisement on Consumer Buying Behaviour 

           Dr W.Saranya and Pradeep A, Sri Ramakrishna College of Arts and Science

           Page No: 441 - 451

           DOI:16.10089.IR.2021.V10I5.285311.4111

 

47.      A STUDY ON CONSUMER EXPECTATION TOWARDS ONLINE RETAILERS IN DEVELOPING E-COMMERCE MARKETING 

           DR.P. PIRAKATHEESWARI and B. MADHUMITHA, Sri Ramakrishna College Of Arts and Science, Coimbatore

           Page No: 452 - 463

           DOI:16.10089.IR.2021.V10I5.285311.4112

 

48.      A study on the impact of online advertisement on launching of new product

           Dr.SARANYA .W and SURUTHY DARA.G, Sri Ramakrishna College of arts and science, Coimbatore

           Page No: 464 - 469

           DOI:16.10089.IR.2021.V10I5.285311.4113

 

49.      A STUDY OF FASTFOOD INDUSTRY IN INDIA

           DR.K.PRINCE PAUL ANTONY and POORNIMA.S, SRI RAMAKRISHNA COLLEGE OF ARTS AND SCIENCE, COIMBATORE 

           Page No: 470 - 479

           DOI:16.10089.IR.2021.V10I5.285311.4114

 

50.      ASSESSMENT OF AQUATIC MACROPHYTES IN DAKKARKULAM, KANYAKUMARI DISTRICT, TAMIL NADU, SOUTH INDIA 

           Iswarya. S and Kavitha. A, Abishehapatti, M.S.University, Tirunelveli  

           Mary kensa V, S.T. Hindu College, Nagercoil

           Page No: 480 - 497

           DOI:16.10089.IR.2021.V10I5.285311.4115

 

51.      A STUDY OF SERVICE QUALITY AND CUSTOMER SATISFACTION IN PUBLIC TRANSPORT WITH SPECIAL REFERENCE                TO COIMBATORE 

           DR. R. SRIDEVI and DEEPARATHI. S, SRI RAMAKRISHNA COLLEGE OF ARTS AND SCIENCE, COIMBATORE 

           Page No: 498 - 511

           DOI:16.10089.IR.2021.V10I5.285311.4116

 

52.      A STUDY ON FINANCIAL PERFORMANCE OF INDIAN COMMERCIAL BANKS 

           M. Vadivel and D. Mythily, Sri Ramakrishna College of Arts and Science, Coimbatore  

           Page No: 512 - 518

           DOI:16.10089.IR.2021.V10I5.285311.4117

 

53.      STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS FAST MOVING CONSUMER GOODS 

           M Vadivel and S. Bhavan, Sri Ramakrishna College of Arts and Science, Coimbatore

           Page No: 519 - 530

           DOI:16.10089.IR.2021.V10I5.285311.4118

 

54.      EMOTIONAL INTELLIGENCE OF PUPIL TEACHERS OF B.ED. COLLEGES OF NAGAON DISTRICT  

           Jahnavi Das and Dr.Tribeni Saikia, MSSV. Nagaon 

           Page No: 531 - 540

           DOI:16.10089.IR.2021.V10I5.285311.4119

 

55.      A COMPARITIVE STUDY ON CONSUMER INTENTION TOWARDS ONLINE ADS AND OFFLINE ADS WITH SPECIAL                             REFERENCE TO COIMBATORE CITY  

           Dr. W. Saranya and L. Charikhaa, Sri Ramakrishna College of Arts and Science

           Page No: 541 - 552

           DOI:16.10089.IR.2021.V10I5.285311.4120