1. Color Class Dominating Sets in Braid, Triangular Belt and Banana Tree Graphs
A.E.Prabha, S.T.Hindu College, Nagercoil, S.T.Hindu College, Nagercoil
Dr.A.Vijayalekshmi, S.T.Hindu College, Nagercoil, S.T.Hindu College, Nagercoil, Affliated to Manonmaniam Sundaranar University, Tirunelveli
Page No: 1 – 8
DOI:16.10089.IR.2022.V11I9.28531.4347
2. Effective marketing Strategies: Fostering changing consumer behavior
Dr. K. M. Chinnadorai, Kamban College of Arts & Science, Coimbatore, Tamil Nadu
Page No: 9 – 16
DOI:16.10089.IR.2022.V11I9.28531.4348
3. PROSPECTUS AND CONSUMER INTENTION OF PURCHASE DECISION IN GREEN MARKETING PRACTICES IN INDIA
Dr. S. Chandrasekaran and M. Narayanan, Vivekananda College, Tiruvedakam West, Madurai, Affiliated to Madurai Kamaraj University, Madurai, Tamilnadu, India
Page No: 17 – 26
DOI:16.10089.IR.2022.V11I9.28531.4349
4. PREPARATION AND CHARACTERISATION OF POLY (SUNFLOWER OIL FUMARATE) POLYESTER RESIN BASED ON SUNFLOWER OIL
S. Devi and Dr. N. J. Sangeetha, Women’s Christian College, Nagercoil, Tamil Nadu, India
Page No: 27 – 32
DOI:16.10089.IR.2022.V11I9.28531.4350
5. A STUDY ON LEARNING PATTERN OF B.Ed. TRAINEES RELATED TO THEIR MINDFULNESS
N.Jayavardhini and Dr. K.Vengatesan, Vels Institute of Science, Technology and Advanced Studies, Pallavaram, Chennai
Page No: 33 – 38
DOI:16.10089.IR.2022.V11I9.28531.4351
6. An Analytical Study of the Legitimization of Multinational Brands in Emerging Markets
Prof. S.Lakshmi Narasimham, Pannala Ram Reddy College of Business Management, Hyderabad, Telangana, India.
Page No: 39 – 64
DOI:16.10089.IR.2022.V11I9.28531.4352
7. THE PROPORTIONAL ANALYSIS OF STATE BANK OF INDIA AND HDFC BANK IN FINANCIAL PERFORMANCE
Dr. DEVARAJU VENKATA RAO, SREE CHAITANYA PG COLLEGE,KARIMNAGAR,TELANGANA,INDIA
Page No: 65 – 78
DOI:16.10089.IR.2022.V11I9.28531.4353
8. A STUDY ON UNRAVELING THE DYNAMICS OF CUSTOMER SATISFACTION IN THE BANKING SECTOR
Dr. R.SUSHAMA, ST. PIOUS X PG(MBA) COLLEGE FOR WOMEN HYDERABAD,TELANGANA,INDIA
Page No: 79 – 89