Volume 8 Issue 11 2019 Page 1

1.       INTENSIFICATION OF FLEXIBILITY VITAL CAPACITY AMONG TEENAGE GIRLS DUE TO YOGA PRACTICES, WEIGHT TRAINING                  AND IRON YOGA 

          JAIN KURIAKOSE and Dr. V.A MANICKAM, Alagappa University

          Page No: 1 – 5

          DOI:16.10089.IR.2019.V8I11.285311.2926

2.       ENHANCEMENT OF AGILITY AND DRIBBLING ACT AMONG FOOT BALL PLAYERS DUE TO DIVERSE POWER OF PLYOMETRIC                   TRAINING 

          RITHISH T CHACKO and Dr.V.A.MANICKAM, Alagappa University

          Page No: 6 – 11

          DOI:16.10089.IR.2019.V8I11.285311.2927

3.       THE VOICE OF THE VOICELESS IN MAHESWETA DEVI’S TITU MIR

          Dr.A.Saridha, Govt Arts College For Men 

          Page No: 12 – 15

          DOI:16.10089.IR.2019.V8I11.285311.2928

4.       J.K. ROWLING’S HARRY POTTER SERIES AS A MAGICAL JOURNEY QUEST IMAGINARY

          Dr.R.Viswanathan, Thiagarajar College of Preceptors

          Page No: 16 – 21

          DOI:16.10089.IR.2019.V8I11.285311.2929

5.       Unconscious Mental Processes and Psychoneuroses:A Psychoanalytical Study of IsaacAsimov’sThe Naked Sun

          Girisha D and Dr. C. Shanmugasundaram, Annamalai University

          Page No: 22 – 30

          DOI:16.10089.IR.2019.V8I11.285311.2930

6.       IMPACT OF GST ON MICRO, SMALL AND MEDIUM ENTERPRISES 

          DR.HARISH .N, Adarsha PU College

          Page No: 31 – 36

          DOI:16.10089.IR.2019.V8I11.285311.2931

7.       A Study of Strategic Deployment of Supernatural and Non-supernatural Elements in Stephen King’s Salem’s Lot 

          Dr. SUDHIR V. NIKAM, B.N.N. College

          RAJKIRAN J. BIRAJE, Shri Shahaji Chhatrapati Mahavidyalaya

          Page No: 37 – 51

          DOI:16.10089.IR.2019.V8I11.285311.2932

8.       Isotherm Modelling for the Adsorption of Cu(II) Ions onto Cassia Fistula (L) Epicarps Phosphoric Acid Activated Carbon 

          M.Rajeswari, Hema Ramesh and A. Rajappa, Sri Manakula Vinayagar Engineering College

          V. Nandhakumar, S.Surya and R. Senthilkumar, A.V.V.M Sri Pushpam College

          Page No: 52 – 61

          DOI:16.10089.IR.2019.V8I11.285311.2933

9.       The Growth and Development of Academic Libraries in Higher Education from Ancient to Digital Era in India

          V.A.Swami Naidu, Dr.V.S.Krishna Govt. Degree College (A) Visakhapatnam

          Page No: 62 – 87

          DOI:16.10089.IR.2019.V8I11.285311.2934

10.     Utilization of Web based Library Services and Present Scenario in India 

          V.A.Swami Naidu, Dr.V.S.Krishna Govt. Degree College (A) Visakhapatnam

          Page No: 88 – 100

          DOI:16.10089.IR.2019.V8I11.285311.2935

11.     BIO SYNTHESIS OF IRON NANO PARTICLES USING TRIDAX PROCUBENS AND ITS APPLICATION IN POLLUTED                                            WATER TREATMENT 

          S.Ramabadran, C.Sakthivel,  M.Marappan and Grace Prasanna Boina, St.Peter’s Institute of Higher Education and Research (SPIHER)

          Page No: 101 – 110

          DOI:16.10089.IR.2019.V8I11.285311.2936

12.     ESCALATING COSTS OF HIGHER EDUCATION: A STUDY ON BANK  LOAN FOR HIGHER EDUCATION   AVAILABLE TO  STUDENTS            IN TIRUCHIRAPPALLI CITY, TAMIL NADU

          S. ARPUTHARAJ, P. BASTIN AROCKIA RAJ and RINALDO DE DAVID, St. Joseph’s college (Autonomous) 

          Page No: 111 – 127

          DOI:16.10089.IR.2019.V8I11.285311.2937

13.     CASTE SYSTEM IN INDIA – AN OVERVIEW

          Dr.S.PRABAKARAN, AVVM. Sri Pushpam College

          Page No: 128 – 130

          DOI:16.10089.IR.2019.V8I11.285311.2938

14.     ECO-FEMINIST STUDY OF TONI MORRISON’S NOVELS: THE BLUEST EYE, SULA AND BELOVED

          Dr.A.Saridha, Govt Arts College For Men  

          Page No: 131 – 134

          DOI:16.10089.IR.2019.V8I11.285311.2939

15.     PRESERVATION TECHNIQUES IN DATA MINING

          R.KAYALVIZHI and Dr.K.RAMESHKUMAR, Mass College Arts and Science 

          Page No: 135 – 140

          DOI:16.10089.IR.2019.V8I11.285311.2940

16.     KM TOOLS: EDUCATIONAL INSTITUTIONS

          R.Subashini, VIT

          Dr.S.A.Lourthuraj, Jamal Mohamed College

          Page No: 141 – 146

          DOI:16.10089.IR.2019.V8I11.285311.2941

17.     INFLUENCE OF AGE ON JOB SATISFACTION AMONG THE EMPLOYEES OF SOFTWARE DEVELOPMENT: A FIELD OF                                  INFORMATION TECHNOLOGY 

          A.BALAMURUGAN, Annamalai University 

          Page No: 147 – 152

          DOI:16.10089.IR.2019.V8I11.285311.2942

18.     Implementation of People Capability Maturity Model- Role in Organizational Improvement in Software Companies 

          Dr. G. Bhuvaneswari, Sree Narayana Guru Institute Of Management Studies

          Dr. P.T. Vijayarajakumar, Nehru Institute of Engineering & Technology

          Page No: 153 – 168

          DOI:16.10089.IR.2019.V8I11.285311.2943

19.     VERTEX POLYNOMIAL OF LADDER GRAPHS   

          V. Jeba Rani and T. Shyla Isaac Mary, Nesamony Memorial Christian College

          S. Sunder Raj, Vivekananda College

          Page No: 169 – 176

          DOI:16.10089.IR.2019.V8I11.285311.2944

20.     PROMOTION OF COMREHENSIVE SCHOOL ENVIRONMENT WITH VALUEEDUCATION AT HIGHER SECONDARY LEVEL 

          S. Sabina Jose and Dr. A. Edward William Benjamin, Bharathidasan University

          Page No: 177 – 184

          DOI:16.10089.IR.2019.V8I11.285311.2945

21.     OSHO (1931-1990): AN ADMIRABLE COMMUNICATOR WHO MASTERED THE ART OF SPEAKING – A ROLE MODEL                                      COMMUNICATOR – A TRIBUTE TO THE SILENCE SHARED IN WORDS

          N.M.SRI.PRASANNA, PSNA COLLEGE OF ENGINEERING AND TECHNOLOGY

          DR. L. RONALD DAVID, SSM INSTITUTE OF ENGINEERING AND TECHNOLOGY

          Page No: 185 – 187

          DOI:16.10089.IR.2019.V8I11.285311.2946

22.     ABATEMENT OF NICKEL (II) IONS FROM AQUEOUS SOLUTION USING POTASSIUM HYDROXIDE ACTIVATED                                                  MICROWAVE ASSISTED DELONIX REGIA POD CARBON

          S.Vani, Government Arts College (Autonomous) 

          R.Manivannan, Government Arts College

          Page No: 188 – 203

          DOI:16.10089.IR.2019.V8I11.285311.2947

23.     OPTIMAL VOLTAGE REGULATOR USED IN A RADIAL DISTRIBUTION IN POWER SYSTEM USING FUZZY LOGIC

          SAURABH SHARMA, MANOJ KUMAR DEWANGAN and MAHEEDHAR DUBEY, VEC, Lakhanpur

          Page No: 204 – 210

          DOI:16.10089.IR.2019.V8I11.285311.2948

24.     A Study of Flour Mill Inventory Management System in Tamil Nadu

          Sathaiah. M, CAT, Theni

          Page No: 211 – 217

          DOI:16.10089.IR.2019.V8I11.285311.2949

25.     Analysis and Prediction of Customer Reviews Rating using Machine Learning Classifiers and SentiWordNet 

          Bhagyashri S. Wankhade and Sunil R. Gupta, Prof. Ram Meghe Institute of   Technology and Research

          Page No: 218 – 228

          DOI:16.10089.IR.2019.V8I11.285311.2950

26.     A study on quality management with references to nursing services in selected areas of Tamilnadu

          Thomas Maliakkal and Dr.G.Vani, Rajagiri Dawood Batcha College of Arts & Science

          Page No: 229 – 236

          DOI:16.10089.IR.2019.V8I11.285311.2951

27.     A study on physical activity and heath literacy with respected to demographic characteristics in both intervention and control                    groups to in selected areas of Tamilnadu 

          D. R. Samji and Dr. M. Ganesh Babu, Rajagiri Dawood Batcha College of Arts & Science

          Page No: 237 – 242

          DOI:16.10089.IR.2019.V8I11.285311.2952

28.     A STUDY ON INTEGRATION OF ICT IN EDUCATIONAL INSTITUTIONS AND TEACHERS- STUDENTS PERCEPTION ON E-LEARNING

          A.  Jeevitha and G. Anitha, G.S.S Jain College for women 

          Page No: 243 – 255

          DOI:16.10089.IR.2019.V8I11.285311.2953

29.     A STUDY ON DIGITALIZED PAYMENT IN INDIA

          A. JENIFFER and Dr. A. XAVIER MAHIMAIRAJ, Loyola College

          Page No: 256 – 265

          DOI:16.10089.IR.2019.V8I11.285311.2954

30.     IMPACT OF UPI PAYMENT METHODS AMONG YOUTH AND ITS` PROS AND CONS

          J.SalomiBackiaJothi and AarthiI, Prince Shri Venkateshwara Arts and Science College

          Page No: 266 – 273

          DOI:16.10089.IR.2019.V8I11.285311.2955

31.     A COMPARATIVE STUDY ON AGRICULTURE AND TECHNOLOGY

          ABIVARTHAN M and ANANDAN M, The  Tamilnadu  Dr.Ambedkar  Law  University

          Page No: 274 – 286

          DOI:16.10089.IR.2019.V8I11.285311.2956

32.     Parenthood Hardships: Impact of Parenting in relation to Work Life Balance & Organisational Sustainability of Working Women, IT              and ITes in Chennai City

          Agiladevi Pugalendhi, Pachaiyappas College

          K. Ramu, D.B. JAIN COLLEGE

          Page No: 287 – 298

          DOI:16.10089.IR.2019.V8I11.285311.2957

33.     A STUDY ON SIGNIFICANCE OF E-MARKETING ON MILLENIAL CONSUMERS

          Aishwarya. B and Dr. J. Jayasankar, D.G.Vaishnav College  

          Page No: 299 – 306

          DOI:16.10089.IR.2019.V8I11.285311.2958

34.     A STUDY ON BIOTIQUE’S INTERNET PRESENCE

          ANANYA BHARADWAJ, AMITY GLOBAL BUSINESS SCHOOL

          Page No: 307 – 321

          DOI:16.10089.IR.2019.V8I11.285311.2959

35.     ICT as a Tool for Education: Multiple Intelligence Approach

          Angeline Vinitha. J and Dr. A. Enoch, University of Madras

          Page No: 322 – 332

          DOI:16.10089.IR.2019.V8I11.285311.2960

36.     SOCIAL MEDIA MARKETING- A DEVELOPING TOOL FOR MARKET PROMOTION 

          ARCHANA SINGH and Dr. A JESU KULANDAIRAJ, Loyola College

          Page No: 333 – 345

          DOI:16.10089.IR.2019.V8I11.285311.2961

37.     DATA MINING AND RISK IN BANKING TRANSACTIONS 

          B. LOGANATHAN and AKSHATH .P. RAO, Ramakrishna Mission Vivekananda College Evening College (AUTONOMOUS)

          Page No: 346 – 355

          DOI:16.10089.IR.2019.V8I11.285311.2962

38.     CONSUMER PERCEPTION TOWARDS MILLET PRODUCTS

          C.Priya, D.G.Vaishnav College

          Page No: 356 – 364

          DOI:16.10089.IR.2019.V8I11.285311.2963

39.     A STUDY/ANALYSIS ON IMPACT & EFFECTIVENESS OF ELECTRONIC COMMERCE STRATEGY ON INDIAN CUSTOMERS

          Caroline Clement and Dr. J. Justin Rayappa, Loyola College

          Page No: 365 – 376

          DOI:16.10089.IR.2019.V8I11.285311.2964

40.     A Study on Consumer perception towards Food Ordering Portal with reference to Swiggy and Zomato in Chennai

          Cibiya Angelin. A and Dr. Smitha Poulose, Women’s Christian College

          Page No: 377 – 385

          DOI:16.10089.IR.2019.V8I11.285311.2965

41.     AGRICULTURE & TECHNOLOGY

          D. P. DERAIN SMILY, Shri Krishnaswamy College for Women

          Page No: 386 – 394

          DOI:16.10089.IR.2019.V8I11.285311.2966

42.     INFLUENCE OF E-SERVICE QUALITY ON E-LOYALTY WITH E-CUSTOMER SATISFACTION AS MEDIATOR IN ONLINE SHOPPING 
          WITH REFERENCE TO CHENNAI 

          D.VENKATESAN  and Dr.P.Murugan, R.V.GOVT ARTS COLLEGE

          Page No: 395 – 408

          DOI:16.10089.IR.2019.V8I11.285311.2967

43.     THEKNOWLEDGE CREATION PROCESS AND THE CHALLENGESFACED BY NEW ENTREPRENEURS

          Dr.A. Vickram and Siji Jose, Loyola college

          Page No: 409 – 417

          DOI:16.10089.IR.2019.V8I11.285311.2968

44.     A comparative study and analysis on Digitalized Transactions Versus Currency Transaction 

          Dr.Preethi Mohan. M, Bharathi Womens College 

          Page No: 418 – 428

          DOI:16.10089.IR.2019.V8I11.285311.2969

45.     REGULATING E – COMMERCE IN INDIA – CHALLENGES AND THE WAY FORWARD

          Dr. R.Haritha Devi and Pertilla Vincent, The Tamil Nadu DrAmbedkar Law university

          Page No: 429 – 437

          DOI:16.10089.IR.2019.V8I11.285311.2970

46.     TRACING THE GENERIC SKILLS AND CHARACTERISTICS OF FIRST- GENERATION LEARNERS (FGL) USING DISCRIMINANT                      ANALYSIS – AN EMPIRICAL STUDY 

          Dr. A.G. Vijayanarayanan and R. Saisudha, Vels Institute of Science, Technology and Advanced Studies (VISTAS)  

          Page No: 438 – 446

          DOI:16.10089.IR.2019.V8I11.285311.2971

47.     THE STUDY WITH SPECIAL REFERENCE TO BRAND LOYALTY AND CUSTOMER AWARENESS IN THE SUPER MARKETS

          Dr. E.VISWANATHAN and P.K.Gayathri, D.B.Jain college,(Autonomous) 

          Page No: 447 – 457

          DOI:16.10089.IR.2019.V8I11.285311.2972

48.     A STUDY ON THE ROLE OF MOBILE BANKING IN ECONOMIC GROWTH

          Dr. L. Solomon Raj and S. Reshma, Loyola college

          Page No: 458 – 469

          DOI:16.10089.IR.2019.V8I11.285311.2973

49.     Data Protection and Artificial Intelligence: An Intrusion in to Right to Privacy

          Dr. Lucky George and Aarthi Rathna R, The Tamil Nadu Dr. Ambedkar Law University

          Page No: 470 – 479

          DOI:16.10089.IR.2019.V8I11.285311.2974

50.     A STUDY ON PROS & CONS OF MOBILE BANKING -DIGITAL TRANSFORMATION IN BANKING SECTOR  FOR SUSTAINABLE                        DEVELOPMENT

          Dr. M. NIRMAL KUMAR, The Tamil Nadu Dr. Ambedkar Law University

          Page No: 480 – 492

          DOI:16.10089.IR.2019.V8I11.285311.2975

51.     Legal Perspectives for Digital Education with Special Reference to Copyright Protection

          Dr. Ranjit Oommen Abraham and P.J. YesuNesa Joy Singh, The Tamil Nadu Dr. Ambedkar Law University

          Page No: 493 – 503

          DOI:16.10089.IR.2019.V8I11.285311.2976

52.     A STUDY RELATING TO TECHNOLOGIES OF E-COMMECE & DIGITAL MARKETING TECHNIQUES IN THE RECENT SCENARIO

          Dr.  RETHINA BAI R, S.I.V.E.T.  COLLEGE 

          Dr. NEENAMARY  C.T, WONENS CHRISTIAN COLLEGE

          Page No: 504 – 510

          DOI:16.10089.IR.2019.V8I11.285311.2977

53.     Generation Z’s  attitude towards You Tube Advertisements

          Dr.S.Sasinandini, Arignar  Anna Government Arts College for Women

          Dr.Anita Priscilla. J, WONENS CHRISTIAN COLLEGE

          Page No: 511 – 518

          DOI:16.10089.IR.2019.V8I11.285311.2978

54.     Effectiveness of Social Media Marketing in transforming the lives of Business Users – An Overview

          Dr. Smitha Poulose, Women’s Christian College

          Page No: 519 – 527

          DOI:16.10089.IR.2019.V8I11.285311.2979

55.     M-Services in India: A Study on Investments via mobile banking

          Dr. T. Joseph and Iyshwarrya MMV, Loyola College

          Page No: 528 – 539

          DOI:16.10089.IR.2019.V8I11.285311.2980

56.     A STUDY ON IMPACT OF MOBILE APP ATMOSPHERICS ON ONLINE PURCHASE INTENTION 

          Dr. UTHIRA. D and Dr.M.HEMALATHA, M.O.P Vaishnav College for Women (Autonomous)

          Page No: 540 – 554

          DOI:16.10089.IR.2019.V8I11.285311.2981

57.     A STUDY ON ONLINE BRAND EXPERIENCE AND ITS IMPACT ON CUSTOMER ENGAGEMENT

          Dr.  Uthira.  D and Dr. E. Nirupama, M.O.P Vaishnav College for Women (Autonomous)

          Page No: 555 – 566

          DOI:16.10089.IR.2019.V8I11.285311.2982

58.     A STUDY ON STUDENTS’ PERCEPTION ON THE EFFECTIVENESS OF MOBILE LEARNING APPS

          Dr. Uthira. D and Dr.R.A.Rabika Begum, M.O.P Vaishnav College for Women (Autonomous)

          Page No: 567 – 579

          DOI:16.10089.IR.2019.V8I11.285311.2983

59.     A STUDY ON THE PROS AND CONS OF VARIOUS E-PAYMENT SERVICES

          Dr.C.D.N.Rakkini, S.I.V.E.T.College

          Page No: 580 – 587

          DOI:16.10089.IR.2019.V8I11.285311.2984

60.     Socio-Legal issues in Advertisements Vs Child Rights- A critical Study

          Dr.D.Umamaheswari, The Tamil Nadu Dr. Ambedkar Law University

          Page No: 588 – 597

          DOI:16.10089.IR.2019.V8I11.285311.2985

61.     Socio-Legal issues in Advertisements Vs Child Rights- A critical StudyROLE OF TECHNOLOGY IN CHANGING THE YOUTH’S                      PERCEPTION TOWARDS ELECTRIC CARS LEADING TO SUSTAINABILITY

          Dr.Hannah Frederick and J.Janaki, Madras Christian College (Autonomous)  

          Page No: 598 – 608

          DOI:16.10089.IR.2019.V8I11.285311.2986

62.     CHANGING FACETS OF EDUCATION IN THE DIGITALISED ERA

          Dr.J.Radha and Dr.L.Gayathri, Shri Krishnaswamy College For Women

          Page No: 609 – 616

          DOI:16.10089.IR.2019.V8I11.285311.2987

63.     A STUDY ON CONSUMER PREFERENCES, PERCEPTION AND SATISFACTION TOWARDS HONDA BIKE IN CHENNAI CITY

          Dr.M.Amthul Thawab, The Quaide Milleth College for Men

          Page No: 617 – 623

          DOI:16.10089.IR.2019.V8I11.285311.2988

64.     EFFECTIVENESS  OF  CONSUMER  BUYING  DECISION  TOWARDS  DIGITAL MARKETING

          Dr.M.Salathiyan and A.Alfina, M.com, Loyola College

          Page No: 624 – 634

          DOI:16.10089.IR.2019.V8I11.285311.2989

65.     STAY HOME AND SHOP ONLINE-THE FLIPKART STORY

          Dr.S.Gayathry, SRMIST, Vadapalani 

          Page No: 635 – 642

          DOI:16.10089.IR.2019.V8I11.285311.2990

66.     A Study on Adoption of Online Banking 

          Dr.S.Hemalatha, AMET University

          Dr.JoicyLidwina, Loyala College

          Page No: 643 – 649

          DOI:16.10089.IR.2019.V8I11.285311.2991

67.     CONTIGUOUS MARKETING: INTRUSION OF PRIVACY

          Dr.TABITHA DURAI and B.EDITH HEPBURN SYLVIA, MADRAS CHRISTIAN COLLEGE

          Page No: 650 – 654

          DOI:16.10089.IR.2019.V8I11.285311.2992

68.     KEY EMPLOYEE ENGAGEMENT INDICATORS IMPACTING DIGITAL NATIVES IN THE WORKPLACE

          ESHER . A and DR.SHIRMILA .T, MADRAS CHRISTIAN COLLEGE

          Page No: 655 – 669

          DOI:16.10089.IR.2019.V8I11.285311.2993

69.     Consumer Buying Decision on Organic Product- A Perspective Study on Marketing of Organic Product 

          Dr. G. Rajesh, The Quaide Milleth College for Man

          Page No: 670 – 682

          DOI:16.10089.IR.2019.V8I11.285311.2994

70.     SKILL DEVELOPMENT FOR SUSTAINABILITY

          GreeshmaM Thomas, B Keerthana and J MunniHepsibha, Women’s Christian College 

          Page No: 683 – 693

          DOI:16.10089.IR.2019.V8I11.285311.2995

71.     A Study on the Problems of Micro Enterprises with Special Reference ToAmbattur Industrial Estate, Chennai 

          J.Jeya and Dr.M.Eswari, Women’s Christian College

          Page No: 694 – 706

          DOI:16.10089.IR.2019.V8I11.285311.2996

72.     EHRM &VIRTUAL INTELLIGENCE INTERNATIONAL CONFERENCE ON DIGITAL TRANSFORMATION FOR SUSTAINABLE                              DEVELOPMENT 

          Jayanti Bhattacharya, Amity Global Business School (Chennai) 

          Page No: 707 – 716

          DOI:16.10089.IR.2019.V8I11.285311.2997

73.     Effects of social media advertisement on adolescent’s lifestyle 

          Jincy T.C and Dr.A.Enoch, University of Madras

          Page No: 717 – 726

          DOI:16.10089.IR.2019.V8I11.285311.2998

74.     The value of an idea lies in the using of it.”:Technology Entrepreneurship

          K.Lavanya and Dr. M.N.Praba Devi, SRM Institute of Science & Technology

          Page No: 727 – 739

          DOI:16.10089.IR.2019.V8I11.285311.2999

75.     A STUDY OFTHE DIGITALMARKETINGSTRATEGY OFLOUISVUITTON 

          Karishma Bhayani and Kaushika Thyagavel, Amity Global Business School

          Page No: 740 – 747

          DOI:16.10089.IR.2019.V8I11.285311.3000

76.     THE 360 DEGREE FINANCE- THE NEW AGE ACCOUNTING

          V.Keerthana and Dr.S.Gayathry, SRMIST, Vadapalani

          Page No: 748 – 756

          DOI:16.10089.IR.2019.V8I11.285311.3001

77.     IMPLEMENTATION OF CRM IN E-BANKING SERVICES – A STUDY WITH REFERENCE TO CHENNAI CITY

          G.MAHAVEER, Guru Nanak College

          S.SATHISH KUMAR, Government Arts College for Men(Autonomous)

          Page No: 757 – 771

          DOI:16.10089.IR.2019.V8I11.285311.3002

78.     EDUCATIONAL SUSTAINABILITY TOWARDS ACHIEVING QUALITYIN EDUCATIONAL PRACTICES EXPENDING INFORMATION AND            COMMUNICATION TECHNOLOGY

          M .Revathy, SRMInstitute of Science and Technology 

          Dr.S.Prabu Shankar, Institute of Advanced Study in Education (Autonomous)

          Page No: 772 – 783

          DOI:16.10089.IR.2019.V8I11.285311.3003

79.     IMPACT OF SINGLE-USE PLASTIC BAN ON SMALL RETAIL BUSINESS IN CHENNAI

          Poonkodi, Women’s Christian College 

          Page No: 784 – 802

          DOI:16.10089.IR.2019.V8I11.285311.3004

80.     AN OVERVIEW ON SPECIAL EDUCATION IN THE DIGITAL ERA 

          M.Sivaranjani and Dr.A.Marcus, Loyola College

          Page No: 803 – 814

          DOI:16.10089.IR.2019.V8I11.285311.3005

81.     TRANSFORMATIONAL APPROACH OF BANK ACCOUNT NUMBER PORTABILITY ON “FLOWERS” MODEL – A research in Chennai

          MANIMOZHI P and Dr. VIDYA M, The Tamil Nadu Dr. Ambedkar Law University

          Page No: 815 – 826

          DOI:16.10089.IR.2019.V8I11.285311.3006

82.     TECHNOLOGICAL TRANSFORMATION OF ROBOT BANKING ON “9S” MODEL – A Research on Digital Banking in Chennai 

          MANIMOZHI P, The Tamil Nadu Dr. Ambedkar Law University 

          SARAVANA KUMARAN A, MADRAS CHRISTIAN COLLEGE

          Page No: 827 – 839

          DOI:16.10089.IR.2019.V8I11.285311.3007

83.     Make Life easier”  A study on Digital payment in Chennai with special reference to Women – Homemakers

          Margaret Selvi R and Dr. J. Arul Suresh, Loyola College

          Page No: 840 – 844

          DOI:16.10089.IR.2019.V8I11.285311.3008

84.     DIGITAL MARKETING AND ITS IMPACT 

          FAZIL J and S. HASEEBULLAH, THE NEW COLLEGE, ROYAPETTAH 

          Page No: 845 – 856

          DOI:16.10089.IR.2019.V8I11.285311.3009

85.     IMPACT  OF  SOCIAL  MEDIA  ON  YOUTH’S   SOCIAL  LIFE AND  BUYING  BEHAVIOUR  

          J.JANAKI and M.MANIKANDAN, Prince ShriVenkateshwara  Arts  and Science College

          Page No: 857 – 867

          DOI:16.10089.IR.2019.V8I11.285311.3010

86.     GREEN (ENVIRONMENT FRIENDLY) TREND AS A PROSPECT FOR SUSTAINABLE ECONOMIC GROWTH

          ESTHER RANI. B and Dr. R. THENMOZHI, University of Madras

          Page No: 868 – 877

          DOI:16.10089.IR.2019.V8I11.285311.3011

87.     A STUDY ON NEW PEDAGOGYIN TEACHING-LEARNING PROCESSIN INDIA

          Poornima M, Women’s Christian College 

          Page No: 878 – 887

          DOI:16.10089.IR.2019.V8I11.285311.3012

88.     DIGITALISED PAYMENT THE ERA OF RISING FINTECH

          R.Hishitaa and Dr.S.Gayathry, SRMIST, Vadapalani

          Page No: 888 – 896

          DOI:16.10089.IR.2019.V8I11.285311.3013

89.     PROBLEMS FACED BY  CUSTOMERSWHILE USING E-BANKING SERVICES

          N.Rajeshwari and Dr.J.ArulSuresh, Loyola College

          Page No: 897 – 907

          DOI:16.10089.IR.2019.V8I11.285311.3014

90.     GPAYTM- ANYTIME ANYWHERE PAYMENT

          S. Sindujaa and Dr.S.Gayathry, SRMIST, Vadapalani 

          Page No: 908 – 918

          DOI:16.10089.IR.2019.V8I11.285311.3015

91.     Sustenance of the Indian Banking system with respect to Technology and Attrition in the Non-Banking Financial Companies  

          Murthy A.S.L.N and Dr. A. Marcus, Loyola College

          Page No: 919 – 928

          DOI:16.10089.IR.2019.V8I11.285311.3016

92.     Consumer Perception towards Mobile Wallet Adoption in India with Reference to Chennai City

          N.Jannifer Rani and DR. Anli Suresh, Madras Christian College

          Page No: 929 – 937

          DOI:16.10089.IR.2019.V8I11.285311.3017

93.     Entrepreneurship for Sustainable Development – A paradigm Shift

          P.Jayaraman and Dr.C.Praseeda, SRM Institute of Science and Technology

          Page No: 938 – 943

          DOI:16.10089.IR.2019.V8I11.285311.3018

94.     Digital Transformation for Sustainable Development GROWTH OF DIGITAL PAYMENTS SECTOR

          Prashanth B and Adithyaa K. S, Ramakrishna Mission Vivekananda College

          Page No: 944 – 950

          DOI:16.10089.IR.2019.V8I11.285311.3019

95.     MODERATING ROLE OF SUSTAINABILITY ON THE RELATIONSHIP BETWEEN JOB EMBEDDEDNESS, JOB SATISFACTION AND                  INTENTION TO LEAVE 

          R GREESHMA MENON and Dr. S. SUJATHA, SRM INSTITUTE OF SCIENCE AND TECHNOLOGY 

          Page No: 951 – 962

          DOI:16.10089.IR.2019.V8I11.285311.3020

96.     A STUDY ON CHANGING FACETS OF EDUCATION IN THE DIGITALIZED ERA

          R. P. Suvethashri and Dr. A. Vickram, Loyola College

          Page No: 963 – 975

          DOI:16.10089.IR.2019.V8I11.285311.3021

97.     IMPACT OF DIGITAL PAYMENT IN INDIA 

          R.Ramraj and V.Vimaldeenan, Madras University

          Page No: 976 – 989

          DOI:16.10089.IR.2019.V8I11.285311.3022

98.     Wellbeing out of waste: Transforming rural waste into wealth 

          Ranjith Kumar, Dr. M.N.Praba Devi and Anagha Nadarajan, SRM Institute of Science &Technololgy

          Page No: 990 – 999

          DOI:16.10089.IR.2019.V8I11.285311.3023

99.     CONSUMER PREDISPOSITION AND SOCIAL MEDIA REMARKETING STRATEGIES INFLUENCING REPURCHASE OF BRANDED                  APPARELS AMONG CHENNAI YOUTH 

          RUTH FELICITA. F and Dr. SHIRMILA. T, MADRAS CHRISTIAN COLLEGE 

          Page No: 1000 – 1013

          DOI:16.10089.IR.2019.V8I11.285311.3024

100.   CONSUMER’S OPINION ON ADOPTION OF MOBILE BANKING & ITS PROS AND CONS

          S. Shankari and Dr. J. Arul Suresh, Loyola College

          Page No: 1014 – 1026

          DOI:16.10089.IR.2019.V8I11.285311.3025

101.   REINFORCING INCLUSIVE HUMAN RESOURCE PRACTICES TOWARDS EMPLOYER BRAND AMONG WORKERS IN LEATHER                      INDUSTRIES

          S.R.ARUMAI SAMARPANA and DR.P.AMUTHALAKSHMI, UNIVERSITY OF MADRAS

          Page No: 1027 – 1040

          DOI:16.10089.IR.2019.V8I11.285311.3026

102.   IMPACT OF SOCIAL MEDIAMARKETING AMONG SELECTED SENIOR CITIZENS IN LUNGLEI, MIZORAM

          SAISANGPUII SAILO and JOSEPHINE SANGITHA, Loyola College

          Page No: 1041 – 1051

          DOI:16.10089.IR.2019.V8I11.285311.3027

103.   Digitization as a solution to Career challenges among women professionals

          ShaliniAcharya, Adarsh  Institute  of Management  and  Information Technology  

          Dr. Narendra H.M, CMR University

          Page No: 1052 – 1064

          DOI:16.10089.IR.2019.V8I11.285311.3028

104.   A CRITICAL EVALUATION OF MOBILE WALLET IN CHENNAI CITY 

          Sharmila K, Anna Adarsh College for Women

          Page No: 1065 – 1076

          DOI:16.10089.IR.2019.V8I11.285311.3029

105.   Digital Transformation for Sustainable Development

          P. A Shyam and Jayadeva S.D, Ramakrishna Mission Vivekananda College Evening College (Autonomous)

          Page No: 1077 – 1086

          DOI:16.10089.IR.2019.V8I11.285311.3030

106.   ROLE OF E-HRM AND VIRTUAL INTELLIGENCE IN EFFECTIVE ORGANISATIONAL BRHAVIOUR

          Sowmya P, Dr.M.N.Praba Devi and MadhuvanthiT, SRM Institute of Science &Technololgy

          Page No: 1087 – 1094

          DOI:16.10089.IR.2019.V8I11.285311.3031

107.   An  Investigation  on  the  Motivational  Pull  and  Push  factors  for  an  entrepreneurial career of Women Entrepreneurs in The                    Chennai Urban District

          Sridevi Gopakumar and Dr.M.N.PrabaDevi, SRM Institute of Science & Technology

          Page No: 1095 – 1108

          DOI:16.10089.IR.2019.V8I11.285311.3032

108.   A STUDY ON BRAND EQUITY BUILDINGUSING IMC FOR PAYTM IN CHENNAI CITY 

          SRIKANT KAPOOR, Amity Global Business School

          Page No: 1109 – 1120

          DOI:16.10089.IR.2019.V8I11.285311.3033

109.   A STUDY ON E-RECRUITMENT AND CORPORATE BRANDING FORNAUKRI.COMAT CHENNAI 

          SRIKANT KAPOOR, Amity Global Business School

          Page No: 1121 – 1132

          DOI:16.10089.IR.2019.V8I11.285311.3034

110.   Fin-Tech in Indian Banking: Significance of Reforms 

          Srimayi Kruthiventi, Stella Maris College

          Page No: 1133 – 1140

          DOI:16.10089.IR.2019.V8I11.285311.3035

111.    Entrepreneurial intention among the skill development trainees in Ukhrul District

          Thanmung Khariwo and Dr. P. Amuthalakshmi, University of Madras

          Page No: 1141 – 1153

          DOI:16.10089.IR.2019.V8I11.285311.3036

112.   TECHNOLOGICAL INTERVENTION   ANDSUSTRAINABLEDEVLOPMENT ON ECONOMIC GROWTH 

          Dr. V. ARCHANA BINJU, S.I.V.E.T. College

          Page No: 1154 – 1159

          DOI:16.10089.IR.2019.V8I11.285311.3037

113.   Influence of demographic variables on consumer’s perceptions and satisfaction towards Organic Food Product- A study with                      relevance to Bengaluru City

          Vijaya Caroline.W, Mount Carmel College

          Dr. R Uma, Anna Adarsh College for Women

          Page No: 1160 – 1170

          DOI:16.10089.IR.2019.V8I11.285311.3038

114.   RELATIONSHIP BETWEEN ACHIEVEMENT IN ADVANCED EDUCATIONAL PSYCHOLOGY AND ATTITUDE TOWARDS e – CONTENT 
          MODULE OF PROSPECTIVE TEACHERS

          A.S.Revathi and Dr.P.N.Lakshmi Shanmugam, Tamil Nadu Teachers Education

          Page No: 1171 – 1178

          DOI:16.10089.IR.2019.V8I11.285311.3039

115.    Special sets of (2n+1)- tuples in Arithmetic Progression 

          J.Shanthi S, M.A.Gopalan and A.Prathiba, Shrimati Indira Gandhi College

          Page No: 1179 – 1181

          DOI:16.10089.IR.2019.V8I11.285311.3040

116.   A STUDY OF KAMALA DAS’ MY STORY 

          Anitha. V, Arignar Anna College [Arts & Science]  

          Page No: 1182 – 1184

          DOI:16.10089.IR.2019.V8I11.285311.3041

117.   AnAnalysis of the Poem My Grandmother’s House by Kamala Das 

          Anitha. V, Arignar Anna College [Arts & Science]  

          Page No: 1185 – 1187

          DOI:16.10089.IR.2019.V8I11.285311.3042

118.   Are students at the beginning of tertiary level learning-ready?: Student Induction Programme to bridge the gap

          Dr K.S.Antonysamy, Loyola College

          Page No: 1188 – 1196

          DOI:16.10089.IR.2019.V8I11.285311.3043

119.   ANALYSIS OF ENCRYPTION METHODS TO ENHANCE SECURE DATA TRANSMISSION

          P.Rajesh Kannan and Dr. R.Mala, MarudhuPandiyar College

          Page No: 1197 – 1207

          DOI:16.10089.IR.2019.V8I11.285311.3044

120.   A STUDY ON OCKHI CYCLONE AND ITS IMPACT IN KANYAKUMARI DISTRICT – WITH SPECIAL REFERENCE TO DISASTER                          MANAGEMENT

          P. GIRIJA and Dr.T.ASOKAN, Bharathidasan University

          Page No: 1208 – 1217

          DOI:16.10089.IR.2019.V8I11.285311.3045

121.   αP∗-SETS AND αP∗-CONTINUOUS MAPS IN TOPOLOGY

          K. BALASUBRAMANIYAN, Arignar Anna Government Arts College

          Page No: 1218 – 1231

          DOI:16.10089.IR.2019.V8I11.285311.3046

122.   The Postmodern Elements in Kurt Vonnegut’s Player Piano

          G.Sucithra and Dr. R. Shanthi, A.V.V.M Sri Pushpam College

          Page No: 1232 – 1237

          DOI:16.10089.IR.2019.V8I11.285311.3047

123.   Improved Perturb and Observe MPPT technique with LDR to attain Maximum Power of Photovoltaic system

          Davinder Singh and Harjinder Singh, Punjabi University Patiala (PUNJAB)

          Page No: 1238 – 1261

          DOI:16.10089.IR.2019.V8I11.285311.3048

124.   A BRIEF OVERVIEW OF THE ANNUAL REPORT OF THE KOTTARAKARA COOPERATIVE URBAN BANK IN KERALA

          Kannan. V. Unnithan and Dr. M. Somasundaram, Annamalai University

          Page No: 1262 – 1276

          DOI:16.10089.IR.2019.V8I11.285311.3049

125.   CONTEXTUALIZING GRASSROOT INNOVATION IN THE LIGHT OF PANCHMURA TERRACOTTA: A PATH-BREAKING  CREATIVITY

          Souvik Aich, Vidyasagar University

          Page No: 1277 – 1292

          DOI:16.10089.IR.2019.V8I11.285311.3050

126.   Entrepreneurialism of Women Members of Self Help Groups in Valayankulam Panchayat, Tamilnadu, India

          Ann Nirmala and  Dr. Daniel Solomon, Bishop Heber College

          Page No: 1293 – 1300

          DOI:16.10089.IR.2019.V8I11.285311.3051

127.   Commercialization of Education System in India: A Study of Jayant Gilatar’s Chalk N Duster

          Yashaswini, P and Dr. Naresh Annem, University of Agricultural Sciences, GKVK

          Page No: 1301 – 1308

          DOI:16.10089.IR.2019.V8I11.285311.3052

128.   Antidiabetic and Antioxidant Properties of Argemone Mexicana Flower Extract Studied in Streptozotocin Induced Diabetic Rats

          M.Marimuthu and R.Manikandan, A.V.V.M.Sri Pushpam college 

          M.Surendra Varma, PRIST University

          Page No: 1309 – 1324

          DOI:16.10089.IR.2019.V8I11.285311.3052

129.   Studies on phytoconstituents and antioxidant properties of  Argemone mexicana flower extract

          M.Marimuthu and R.Manikandan, A.V.V.M.Sri Pushpam college 

          M.Surendra Varma, PRIST University

          Page No: 1325 – 1336

          DOI:16.10089.IR.2019.V8I11.285311.3053

130.   A Study of the Effectiveness of Cooperative Learning in relation to Academic Performance at Secondary level

          Dr. Jitendra Kumar, CMP College, University of Allahabad 

          Dr. Sudha Upadhyaya, DPBS (PG) College

          Page No: 1337 – 1343

          DOI:16.10089.IR.2019.V8I11.285311.3054

131.   Digital  Library Services in Agricultural  Education and Research In India: A study

          Dr. M. Sankar, Tamil Nadu Agricultural University

          Page No: 1344 – 1349

          DOI:16.10089.IR.2019.V8I11.285311.3055

132.   A PERSPECTIVE ANALYSIS OF WORKING CAPITAL MANAGEMENT AND ITS OPERATIONAL EFFICIENCY IN TNPL – TAMILNADU

          R.NATHIYA and Dr.R.K.SENTHIL KUMAR, Urumu Dhanalakshmi College

          Page No: 1350 – 1361

          DOI:16.10089.IR.2019.V8I11.285311.3056

133.   Human Relationship in Joyce Carol Oates Expensive People

          M.Ilamathi, Annamalai University

          Dr.R.Sankari, FEAT Annamalai University

          Page No: 1362 – 1371

          DOI:16.10089.IR.2019.V8I11.285311.3057

134.   Influence of Resistance Training Associated With Skill Training on Drag & Leg Thrust and Footwork among Kabaddi Players 

          Dr.S.Arumugam, Manonmaniam Sundaranar University

          Page No: 1372 – 1375

          DOI:16.10089.IR.2019.V8I11.285311.3058

135.   Clash between Self and World in Philip Roth’s Portnoy’s Complaint 

          V.Sathya and Dr.S.Florence, Annamalai University

          Page No: 1376 – 1385

          DOI:16.10089.IR.2019.V8I11.285311.3059

136.   THE HISTORY OF JUDICIAL APPROACH ON LAND REFORMS IN TAMIL NADU AND SOCIAL AND ECONOMICAL CHANGES IN                      MODERN ERA

          Dr. GUGHAN BABU AZHAGESHAN, Madras Christian College (Autonomous) 

          Page No: 1386 – 1394

          DOI:16.10089.IR.2019.V8I11.285311.3060

137.   GROWING CONCERN OF NON PERFORMING ASSETS IN INDIAN BANKING SECTOR

          Dr.D.Kesavan, X.PalinJeromina and Dr.A.Gokulakrishnan, Hindustan College of arts and science

          Page No: 1395 – 1401

          DOI:16.10089.IR.2019.V8I11.285311.3061

138.   A study on the effect of genetically modified cotton seeds on farmer suicides in India 

          Ashokamithran. T and Varsha Rajanarayanan, University of Madras

          Page No: 1402 – 1413

          DOI:16.10089.IR.2019.V8I11.285311.3062

139.   Corporate Social Responsibility (CSR) Initiatives of the Banks –An Indian Perspective

          Dr. V. Chidambaram, K.J.N EDUCATIONAL COLLEGE 

          Page No: 1414 – 1425

          DOI:16.10089.IR.2019.V8I11.285311.3063

140.   A STUDY ON CUSTOMER AWARENESS TOWARDS USAGE OF ONLINE BANKING FACILITY SPECIAL REFERENCE WITH CHENNAI            CITY

          ShyamSundar.J, Ramakrishna Mission Vivekananda College

          Page No: 1426 – 1435

          DOI:16.10089.IR.2019.V8I11.285311.3064

141.   EFFECT OF EMOTIONAL INTELLIGENCE ON THE WORK PERFORMANCE AMONG SINGLE PARENT IN IT SECTOR “In a very real                sense we have two minds, one that thinks and one that feels”-Daniel Goleman

          M. THEBORAL VICTORIYA and Dr. R. ANGAYARKANNI, SRM Institute of Science and Technology

          Page No: 1436 – 1440

          DOI:16.10089.IR.2019.V8I11.285311.3065

142.   Higher Educational Institutions – the generators of various genres of Entrepreneurs: A Fuzzy Cognitive Investigation

          Nivetha Martin, Arul Anandar College (Autonomous)

          W.Lilly Merline, Periyar EVR College

          P.Pandiammal, GTN Arts College (Autonomous)

          Page No: 1441 – 1449

          DOI:16.10089.IR.2019.V8I11.285311.3066

143.   CHALLENGES FACING BANKS

          N. RAMACHANDRAN and Dr F.J. PETER KUMAR. Karunya  Institute  of  Technology  and  Sciences Coimbatore

          Page No: 1450 – 1454

          DOI:16.10089.IR.2019.V8I11.285311.3067

144.   Deaf Articulation for Efficient and Natural Communication

          Shinde Akshay, Dahale Pavan, Tamboli Shainaj, Dr.Deokate Sarika and Gange Appa, S.B.Patil College of Engineering

          Page No: 1455 – 1458

          DOI:16.10089.IR.2019.V8I11.285311.3068

145.   Direct Selling Industry: Is It Really Improving the Economy of India?

          Pallabi Bharali. Dibrugarh University

          Page No: 1459 – 1470

          DOI:16.10089.IR.2019.V8I11.285311.3069

146.   Evaluation of Self Instructional Materials (SIM) among Distance Education Learners of Bharathidasan University

          Dr. O. Kasinathan, Bharathidasan University

          Page No: 1471 – 1484

          DOI:16.10089.IR.2019.V8I11.285311.3070

147.   ASSESSING THE AWARENESS LEVELS OF HEALTH INSURANCE IN CHENNAI CITY – AN EMPIRICAL STUDY 

          Dr. B.S. Catherine Arokia Mary, Women’s Christian College

          Page No: 1485 – 1491

          DOI:16.10089.IR.2019.V8I11.285311.3071

148.   PROFESSIONALISM  OF WORKFORCE EDUCATION AND  PRACTICE IN MANUFACTURING INDUSTRIES 

          Dr.A.ELAVARASAN, Govt Arts College C.Mutlur

          Page No: 1492 – 1500

          DOI:16.10089.IR.2019.V8I11.285311.3072

149.   A study on Motivation of employees with special reference to Pro Phoenix Technologies Chennai

          P. JOY DEMARIS and Dr. G.GNANARAJ, Bishop Heber College 

          Page No: 1501 – 1510

          DOI:16.10089.IR.2019.V8I11.285311.3073

150.   ADSORPTION KINETICS AND THERMODYNAMICS OF Fe(II) IONS ONTO CYPERUS ROTUNDUS STEM NANO CARBON

          Kalpana K, M. R. Government Arts College

          Arivoli S and Ajith Kumar M, Poompuhar College(AU)

          Page No: 1511 – 1523

          DOI:16.10089.IR.2019.V8I11.285311.3074

151.   Synthesis and Characterisation of Schiff Base Complexes from Sulphanilamide and Veratraldehyde

          Vibi.V and V. Gnana Glory Kanmoni, Women’s Christian College

          C. Isac Sobana Raj, Nesamony Memorial Christian College

          Page No: 1524 – 1536

          DOI:16.10089.IR.2019.V8I11.285311.3075

152.   Rabid Assessment: Impact of Thane Cyclone colossal destruction in Cuddalore  

          Girija and Dr.T.ASOKAN, Bharathidasan University

          Page No: 1537 – 1546

          DOI:16.10089.IR.2019.V8I11.285311.3076

153.   Polymerized polyaniline (PANI) coated MnO2 material enhanced performance of super capacitor electrical conductivity of the                      carbon

          Sayeeda Sultana .M and  Poornima, St. Peter’s Institute of Higher Education and Research

          Page No: 1547 – 1560

          DOI:16.10089.IR.2019.V8I11.285311.3077